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LED roll-up at the point of sale: turn your shop window into a media channel

Digital signage in the shop window: attract passers-by without any building work
5 April 2026 by
LED roll-up at the point of sale: turn your shop window into a media channel
Proxiled, Pierre Duquesne
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Your shop window is your best salesperson. And if it doesn't catch passers-by's attention within 2 seconds, you're losing customers every day without knowing it. The LED video roll-up turns your shop window — or your store entrance — into an eye-catching machine. No building work, no technician needed.

LED roll-up in a shop window - Proxiled point-of-sale digital signage

The problem with traditional shop windows

Paper posters that turn yellow. Promo stickers nobody remembers to remove. A TV screen no one can see because of reflections. Most shops invest in their interior but neglect their window — even though that's where it all happens.

Someone walking down your street decides in under 3 seconds: “Do I go in or walk on?” If your window doesn't say anything strong, they walk on.

What an LED roll-up changes for your shop

👀 Instant attention

Movement and light draw the eye instinctively. It's neuroscience: our brains are wired to notice what moves.

🔄 Rotating messages

Offer of the day, new arrivals, opening hours, customer testimonials — you alternate your messages instead of choosing just one.

⚡ Instant updates

No more printing and sticking up posters. You update your visuals in 30 seconds via USB stick.

✨ Premium image

An LED screen in the window positions your shop as modern and dynamic. Customers associate the quality of your communication with the quality of your products.

LED video roll-up for shops and retail - Proxiled Belgium

Which shops benefit most?

Type of business Use of the LED roll-up
Bakeries, restaurants Menu of the day on video, rotating dishes, opening hours
Estate agents Properties for sale as a slideshow, virtual tours
Hairdressers, beauty salons Before/after, promotions, new services
Fashion boutiques New collection on video, sales, animated lookbook
Car dealerships Rotating models, special offers, free test drive
LED screen in a car dealership - Proxiled digital signage

Installation: 2 minutes, zero building work

The LED roll-up sets up just like a classic roll-up banner. You take it out of its case, unfold it, plug it in — done. No need to drill into a wall, no special wiring. And in the evening, you can put it away if you like.

It's the ideal solution for rented shop premises where the window can't be altered.

💡 Good to know for shops:

Place your LED roll-up facing the window, slightly set back. Passers-by see the screen through the glass — and the LED is bright enough to stay perfectly legible even with reflections on the glass.

LED roll-up at the point of sale - quick and easy installation by Proxiled

FAQ

Does it use a lot of power?
No. An LED roll-up uses between 100 and 200 W — like a standard light bulb. Left on 12 hours a day, that comes to a few euros a month in electricity.
Can I also use it inside the shop?
Of course. At the till, at the entrance, in a specific aisle — the LED roll-up fits in anywhere. Some Proxiled clients use 2 or 3 in the same shop.
Can Proxiled create my promotional visuals?
Yes, we can produce short animations adapted to the roll-up's portrait format. Send us your product photos, your logo and your offers — we'll take care of the rest.

Turn your shop window into a customer magnet

Request a quote for an LED roll-up suited to your shop — Proxiled advises you free of charge.

Request a quote for your shop →

To find out more, discover our LED video roll-up for shop windows and points of sale, with formats, references and prices.

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